Watch Success on Substack: Craft a Subscription Newsletter Worth Reading for free

Build a direct, lasting connection with your audience through an email newsletter—an online space you fully own. In this class, writer and dancer Cody Cook-Parrott (who appears in the class under their former name, Marlee Grace) shares the creative practices and practical systems behind their decade-long newsletter journey, including Monday Monday, a thriving Substack publication with thousands of loyal readers. Designed for writers, artists, entrepreneurs, and anyone with ideas to share, this class walks you through designing a newsletter format people look forward to, creating reusable templates, developing rituals that keep you consistent, brainstorming monetization options, and crafting the creative identity—name, themes, about page—that makes your newsletter feel like home. You’ll also get access to an in-depth workbook (Notion + PDF) to help you build a personalized strategy and launch plan. Whether you're starting fresh on Substack or refreshing a newsletter on another platform, you’ll leave with a clear structure, a creative workflow, and the confidence to express yourself without relying on social media algorithms. No marketing experience required—just a computer, some notes, and a desire to share your work with the world.